Subscriptions and membership on Shopify
Build recurring revenue with subscriptions and memberships
Subscription and membership models create predictable revenue, increase customer lifetime value and reduce acquisition dependency. Starcodia implements subscription programs on Shopify using established apps and custom development for health brands, beauty businesses, food companies and other subscription-ready categories.
Subscription and membership models on Shopify
Starcodia implements various recurring revenue models:
Subscribe and save. Customers subscribe to recurring delivery of products they use regularly (supplements, coffee, skincare) at a discounted price compared to one-time purchase.
Subscription boxes. Curated product bundles delivered on a recurring basis. Boxes may be fixed or variable based on customer preferences or seasonal curation.
Replenishment. Automatic reordering based on estimated product usage. Customers receive products when they need them rather than on fixed schedules.
Membership programs. Customers pay for membership that provides benefits: member-only pricing, exclusive products, early access, free shipping or content access.
Hybrid models. Combine subscriptions and memberships: members get better subscription discounts, or subscriptions include membership benefits.
What subscription implementation includes
App selection and configuration. Evaluate subscription apps (Recharge, Skio, Loop, etc.) based on your requirements and configure the chosen platform with your products, pricing and billing rules.
Checkout integration. Ensure subscriptions integrate properly with Shopify checkout. For Shopify Plus stores, checkout extensions can enhance the subscription checkout experience.
Customer portal. Configure or customize the subscriber portal where customers manage subscriptions: skip, pause, swap products, change frequency, update payment methods and view history.
Product page integration. Implement subscription options on product pages with clear pricing, frequency options and value proposition for subscribing.
Retention features. Configure cancellation flows that attempt to retain subscribers through offers, pausing options or feedback collection.
Analytics and reporting. Set up subscription analytics to track MRR, churn, lifetime value and other subscription metrics.
Email and SMS flows. Integrate with CRM and email platforms for subscription lifecycle communications: welcome series, upcoming charge reminders, skip opportunities and win-back campaigns.
Subscription programs Starcodia has implemented
Supplements subscription. A health brand implemented subscribe-and-save with personalized subscription recommendations based on a health quiz. The supplements subscription case study details the approach and results.
Coffee subscription. A coffee roaster launched subscriptions with flexible frequency, pause for vacation and product swapping between roasts.
Beauty membership. A beauty brand implemented a paid membership program with member pricing, exclusive products and early access to launches, integrated with their existing subscription program.
Subscription migration to Shopify
Starcodia migrates existing subscriptions from other platforms (WooCommerce Subscriptions, ReCharge on other platforms, Cratejoy, etc.) to Shopify:
- Subscriber data migration with billing dates preserved
- Subscription history migration for customer context
- Payment method migration where platform and processor support it
- Communication planning for subscriber transition
Speak with Starcodia about subscriptions
If you want to launch subscriptions or memberships on Shopify, or migrate an existing subscription program, Starcodia can discuss your model and recommend an approach.
Discuss subscriptions