CRO and performance services

Convert more visitors and improve site performance on Shopify

Driving traffic to your Shopify store is expensive. Converting that traffic efficiently is where profitability comes from. Starcodia provides CRO and performance optimization services that identify conversion opportunities, test improvements systematically, and ensure your site is fast enough to convert mobile visitors.

Why conversion rate optimization matters

Small improvements in conversion rate have significant revenue impact. A 0.5% improvement in conversion on a site doing $5M annually translates to $250K+ in additional revenue without increasing marketing spend.

Most Shopify stores have conversion opportunities hiding in plain sight: confusing navigation, unclear value propositions, friction in the add-to-cart flow, or checkout abandonment from missing information. Systematic CRO work identifies and addresses these opportunities.

Performance is part of the equation. Slow pages cost conversions. Google's data shows that mobile conversion drops 20% for every additional second of page load. If your Shopify store is slow, you are leaving money on the table before any UX improvements can help.

CRO and performance services from Starcodia

Starcodia provides structured CRO programs that combine research, experimentation and implementation:

UX audits. UX audits review your store through the lens of your customers, identifying friction points, unclear messaging and missed opportunities. Audits combine heuristic review with analytics data to prioritize improvements by impact.

A/B testing. A/B testing programs validate hypotheses with real traffic. Rather than implementing changes based on opinion, testing lets you measure actual impact before committing. Starcodia develops test roadmaps, configures testing tools, runs experiments and implements winners.

Core Web Vitals optimization. Core Web Vitals work improves the technical performance of your Shopify store. This includes optimizing images, reducing JavaScript, improving server response and addressing layout shifts. The goal is passing Google's thresholds for LCP, INP and CLS.

Analytics and measurement. CRO requires good data. Starcodia configures analytics, event tracking and conversion funnels so you can see where visitors drop off and measure the impact of changes.

Ongoing experimentation. CRO is not a one-time project. Ongoing programs run continuous experiments, building on learnings and compounding improvements over time.

How Starcodia approaches CRO

CRO programs follow a research-driven, experimental approach:

  1. Discovery and analytics review. Understand your current performance, traffic patterns, conversion funnels and drop-off points.
  2. UX audit and hypothesis development. Identify opportunities and develop prioritized hypotheses about what changes will improve conversion.
  3. Test roadmap. Create a testing roadmap that sequences experiments by expected impact and implementation complexity.
  4. Experimentation. Run A/B tests with proper statistical rigor, monitoring for significance before declaring winners.
  5. Implementation. Implement winning variants into your production store.
  6. Iteration. Learn from results, develop new hypotheses, and continue the experimentation cycle.

This approach ensures changes are validated rather than assumed, reducing risk while building a culture of data-driven decision making.

Performance as a conversion lever

Site performance directly impacts conversion. Starcodia addresses performance as part of CRO work:

Page speed optimization. Reduce time to first meaningful paint and time to interactive through image optimization, code efficiency and resource prioritization.

Core Web Vitals. Achieve passing scores on Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). This improves user experience and SEO ranking.

Mobile performance. Mobile visitors often experience worse performance than desktop. Starcodia optimizes specifically for mobile connections and devices.

Third-party script management. Shopify apps and tracking scripts often degrade performance. Starcodia audits your script load and recommends optimization or removal where appropriate.

CRO and performance outcomes

Starcodia has delivered CRO and performance programs for Shopify stores across fashion, beauty, home and health segments.

Typical outcomes include conversion rate improvements of 10-30% through systematic testing, page load reductions of 30-50% through performance optimization, and ongoing improvement through continuous experimentation programs.

Speak with Starcodia about CRO and performance

If you want to improve your Shopify store's conversion rate or site performance, Starcodia can assess your current state and recommend an appropriate program.

Share your store URL, current conversion metrics if known, and primary goals, and the team will outline a practical approach.

Discuss CRO and performance

Frequently Asked Questions

CRO programs typically include UX audit, analytics review, hypothesis development, A/B testing, implementation of winning variants, and ongoing experimentation cycles to continuously improve conversion.
Success is measured through conversion rate improvements, revenue per visitor, average order value increases and reduced cart abandonment, tracked through statistically significant A/B tests.
We work with A/B testing tools including VWO, Convert, Optimizely and Shopify's native experimentation features depending on your requirements and traffic levels.
Initial UX audit findings can be implemented within weeks. A/B tests require sufficient traffic to reach statistical significance, typically 2-6 weeks per test depending on your traffic volume.
Core Web Vitals are Google's metrics for page experience: loading speed (LCP), interactivity (INP) and visual stability (CLS). We optimize Shopify stores to pass Core Web Vitals thresholds, improving both user experience and SEO.