International stores and Shopify Markets
Expand internationally with Shopify Markets
International selling is a growth lever for brands that have established domestic success. Shopify Markets makes it possible to serve international customers with localized experiences from a single store. Starcodia implements Markets and multi-store strategies for brands expanding across borders.
What Shopify Markets enables
Shopify Markets provides the localization customers expect when shopping internationally:
Local currencies. Display prices in the customer's local currency. Automatic or manual exchange rates keep pricing current.
Localized pricing. Set market-specific prices that account for local costs, competitive pricing or margin targets rather than just currency conversion.
Languages. Present your store in customers' languages with translated content for products, pages and checkout.
Local domains. Use country-specific domains (.co.uk, .de, .com.au) or subfolders for proper SEO and customer trust.
Local payment methods. Offer payment methods preferred in each market: iDEAL in Netherlands, Klarna in Europe, Afterpay in Australia.
Duties and taxes. Calculate and display duties and import taxes at checkout so customers understand total costs before purchase.
Centralized management. Manage all markets from one Shopify admin. Products, inventory and orders are centralized while storefronts are localized.
What international implementation includes
Market strategy. Define which markets to target, localization requirements and whether Markets or expansion stores fit best.
Markets configuration. Set up Shopify Markets with currencies, pricing, languages and domains for each target market.
Translation. Implement translations for product content, pages and theme elements. Integrate translation management tools where volume requires.
Pricing strategy. Configure market-specific pricing: conversion-based, localized fixed prices or hybrid approaches.
Shipping and fulfillment. Configure shipping zones, rates and carrier integrations for international fulfillment.
Tax and duties. Set up tax collection and duty calculation for target markets.
SEO. Implement hreflang tags, market-specific sitemaps and international SEO best practices.
Shopify Markets vs expansion stores
Shopify offers two paths for international:
Shopify Markets is best when you want centralized operations with localized storefronts. Products, inventory and orders are managed in one place. Each market sees appropriate pricing, language and currency.
Expansion stores (additional Shopify stores on Shopify Plus) are best when markets need operational independence: different catalogs, separate teams, distinct brands or market-specific integrations.
Starcodia helps you choose the right approach based on your operations, team structure and growth plans.
International implementations Starcodia has delivered
Fashion brand EU expansion. A fashion brand expanded to Europe using Markets with localized pricing for UK, Germany and France, local payment methods, and translated content.
Beauty brand APAC. A beauty brand launched in Australia and Singapore with market-specific pricing, local currency checkout and region-appropriate shipping.
Speak with Starcodia about international expansion
If you are planning international expansion on Shopify, Starcodia can discuss your target markets and recommend the right approach.
Discuss international