B2B and wholesale on Shopify

Sell wholesale and B2B on Shopify Plus

Many brands sell to both consumers and businesses. Shopify Plus now includes native B2B features that make it possible to run wholesale and DTC from a single platform. Starcodia implements Shopify Plus B2B for brands that want to serve wholesale customers with the same platform that powers their consumer business.

B2B capabilities on Shopify Plus

Shopify Plus B2B provides the core capabilities wholesale businesses need:

Company accounts. Create company profiles with multiple buyer accounts. Company hierarchies support enterprises with multiple locations or buyers.

Customer-specific pricing. Assign price lists to companies with percentage discounts, fixed prices or quantity breaks. Different customers can see different prices based on their relationship.

Payment terms. Offer net 30, net 60 or custom payment terms to qualified customers. Orders are processed with invoice payment rather than immediate charge.

Purchase orders. B2B buyers can submit purchase orders at checkout. PO numbers flow through to orders and integrations.

Buyer portal. B2B customers access a self-service portal to browse their pricing, view order history, track shipments and reorder.

Draft orders and quotes. Create quotes for customers that they can approve and convert to orders. Useful for negotiated deals or complex orders.

Blended B2B and DTC. Operate both channels from one store. B2B customers see their experience while DTC customers see retail.

What B2B implementation includes

B2B configuration. Set up Shopify Plus B2B features: company creation workflows, price list structure, payment terms and buyer portal.

ERP integration. Connect B2B to your ERP for customer sync, pricing sync, order flow and credit management via ERP integration services.

Checkout customization. Use checkout extensions for B2B checkout requirements: PO fields, credit limit validation, approval workflows.

Theme adaptation. Customize theme for B2B experience with quick order forms, bulk add to cart, quantity inputs and catalog views that work for wholesale ordering.

Customer migration. Migrate existing wholesale customers to Shopify Plus B2B with their pricing, terms and order history preserved.

B2B implementations Starcodia has delivered

Fashion brand wholesale. A fashion brand selling to retailers implemented Shopify Plus B2B with tiered pricing, seasonal catalogs and integration with their ERP for order flow and inventory.

Beauty brand distributor portal. A beauty brand created a B2B portal for salon and spa customers with special pricing, minimum orders and integration with their fulfillment system.

Food brand wholesale. A food brand implemented B2B for restaurant and retail customers with case pricing, delivery scheduling and payment terms based on account history.

When you need more than native B2B

Shopify Plus B2B covers most wholesale scenarios. For more complex requirements, Starcodia builds custom solutions:

  • Advanced quoting and negotiation workflows
  • Complex pricing rules beyond native capabilities
  • Custom approval workflows with multiple approvers
  • Specialized catalog management for B2B
  • Integration with B2B-specific systems

Speak with Starcodia about B2B on Shopify

If you want to add wholesale or B2B capabilities to your Shopify store, or migrate B2B operations from another platform, Starcodia can discuss your requirements and recommend an approach.

Discuss B2B

Frequently Asked Questions

Yes, Shopify Plus includes native B2B features: company accounts, customer-specific pricing, payment terms, purchase orders and self-service buyer portals.
Yes, Shopify Plus supports blended B2B and DTC operations from a single store. B2B customers see their pricing and terms while DTC customers see retail pricing.
Shopify Plus B2B supports price lists assigned to companies with percentage discounts, fixed prices or quantity breaks. Pricing can be managed in Shopify or synced from ERP.
Yes, we integrate Shopify Plus B2B with ERP systems for customer and pricing sync, order flow and credit limit management through our integration services.