Salesforce Shopify integration
Unify your Salesforce CRM with Shopify commerce data
Salesforce is the CRM platform for many enterprise and mid-market businesses. When your ecommerce runs on Shopify, connecting the two gives your sales and service teams unified customer visibility. Starcodia integrates Salesforce with Shopify so customer data, orders and account activity flow between your commerce platform and CRM.
Why Salesforce and Shopify integration matters
Without integration, your customer data is split across systems:
Sales teams cannot see ecommerce activity in Salesforce. They approach accounts without knowing what customers have purchased, when they last ordered, or what their online behavior suggests about engagement.
Service teams lack order context. When customers contact support, agents must switch between Salesforce and Shopify to see order history, creating friction and slower resolution.
B2B account management is fragmented. For wholesale customers, sales reps cannot track online ordering patterns, identify reorder opportunities, or see when accounts are becoming less active.
Reporting requires manual consolidation. Understanding customer lifetime value, sales attribution and account performance requires data from both systems that does not naturally combine.
A well-designed integration connects Shopify commerce data with your Salesforce org, giving teams the visibility they need without manual data entry.
What Salesforce Shopify integration includes
Starcodia designs Salesforce integration based on your org structure, data model and workflow requirements. Common data flows include:
Customers as contacts or accounts. Shopify customers sync to Salesforce as contacts, with orders visible in the contact record. For B2B, companies sync as accounts with the appropriate hierarchy.
Orders as opportunities or custom objects. Orders can sync as closed-won opportunities, custom objects, or line item records depending on how your Salesforce org tracks transactions. The mapping is designed to fit your existing data model.
B2B account data. For B2B wholesale on Shopify Plus, company profiles sync to Salesforce accounts. Sales teams see order history, pricing tier, payment terms and recent activity in the account record.
Product catalog. Product data can sync from Shopify to Salesforce for use in opportunity products, quotes and reporting. This supports sales scenarios where reps need to reference or quote Shopify products within Salesforce.
Service case context. For Service Cloud users, Shopify order data is available in the case record so agents can see what customers purchased and when. This speeds resolution and improves customer experience.
How Starcodia implements Salesforce integration
Salesforce integration approaches vary based on your org complexity and requirements:
Managed connectors. Solutions like Breadwinner, Zapier or MuleSoft provide pre-built connectivity that suits many scenarios. These accelerate implementation and reduce custom development.
Custom integration. For complex Salesforce orgs with extensive customization, Starcodia builds custom integrations using the Salesforce and Shopify APIs. This approach fits your existing data model and handles scenarios that managed connectors do not cover.
MuleSoft. For enterprise organizations already using MuleSoft for integration, Starcodia builds Shopify connectivity within your existing iPaaS infrastructure, maintaining governance and patterns you already have in place.
The right approach depends on your Salesforce tier, org complexity, existing integration patterns and budget. Starcodia evaluates options during discovery and recommends the approach that fits.
Salesforce integration scenarios
CRM requirements vary by business model. Here are patterns Starcodia has configured:
B2B manufacturer with sales team. A manufacturer with a B2B portal on Shopify Plus needed sales visibility of wholesale account activity. Starcodia integrated company and order data with Salesforce accounts, enabling sales reps to see order history, identify reorder opportunities, and track account health.
DTC brand with service team. A consumer brand using Service Cloud for customer support needed order data visible in cases. Starcodia integrated Shopify orders with Salesforce, giving agents instant visibility of purchase history when customers contact support.
Enterprise with complex org. An enterprise organization with extensive Salesforce customization needed Shopify data mapped to existing custom objects and workflows. Starcodia built custom integration using MuleSoft within their existing integration architecture.
Results from Salesforce integrations
Starcodia has integrated Salesforce with Shopify for B2B manufacturers, consumer brands and multi-channel retailers.
Well-configured Salesforce integration gives sales and service teams the customer context they need, reduces time spent switching between systems, and enables reporting that spans commerce and CRM data.
For smaller organizations or HubSpot-based teams, see also HubSpot Shopify integration.
Speak with Starcodia about Salesforce integration
If you use Salesforce and want to integrate with Shopify for unified customer data and sales visibility, Starcodia can assess your requirements, evaluate integration approaches, and implement a solution that fits your org.
Share your Salesforce setup, which clouds you use, and whether you have B2B requirements, and the team will outline a practical approach.
Discuss Salesforce integration