HubSpot Shopify integration
Unify your customer data and marketing with HubSpot Shopify integration
HubSpot provides CRM, marketing automation and sales tools that many ecommerce brands use alongside Shopify. Starcodia integrates the two platforms so customer data, order history and marketing consent flow between your storefront and CRM, enabling personalized marketing and better customer relationships.
Why HubSpot and Shopify integration matters
Without integration, your customer data is fragmented across systems:
Marketing teams cannot segment based on purchase behavior. You know who bought what in Shopify, but HubSpot does not see this data for targeting and personalization. Campaigns are generic rather than tailored to customer history.
Sales teams lack context. For B2B scenarios, your sales reps cannot see wholesale customer orders in HubSpot. They approach accounts without knowing recent activity or order patterns.
Customer journeys are disconnected. Abandoned cart emails, post-purchase sequences and win-back campaigns require order data that lives in Shopify but needs to trigger HubSpot workflows.
Reporting is incomplete. Understanding customer lifetime value, purchase frequency and cohort behavior requires unified data that spans both platforms.
A well-designed integration connects these systems so customer data flows automatically, enabling the marketing and sales workflows that drive growth.
What HubSpot Shopify integration includes
Starcodia configures HubSpot integration based on your marketing and sales requirements. Common data flows include:
Customers as contacts. Shopify customers sync to HubSpot as contacts, with email, name, address and marketing consent. Purchase history is attached so you can segment and personalize based on buying behavior.
Orders as deals or custom objects. Orders can sync as HubSpot deals or custom objects, giving visibility into transaction history within the CRM. This supports both DTC and B2B sales workflows.
Abandoned carts. Cart abandonment data syncs to HubSpot, enabling abandoned cart workflows that combine email, SMS and retargeting in a coordinated sequence.
Product data. Product catalog information syncs to HubSpot for use in emails, recommendations and reporting. This enables dynamic content based on products customers have purchased or browsed.
Workflow triggers. Shopify events trigger HubSpot workflows: new customer welcome sequences, post-purchase follow-ups, review requests, replenishment reminders, and win-back campaigns for lapsed customers.
B2B company data. For B2B wholesale on Shopify Plus, company profiles sync to HubSpot accounts, giving sales teams visibility of wholesale customer activity.
How Starcodia implements HubSpot integration
Starcodia evaluates integration options based on your HubSpot tier, data requirements and workflow complexity:
Native HubSpot connector. HubSpot provides a native Shopify integration that handles basic sync scenarios. It works for straightforward requirements but may lack depth for complex segmentation or B2B workflows.
Unific. Unific provides deeper Shopify-HubSpot integration with better handling of order data, abandoned carts and custom properties. It suits businesses that need more granular data for marketing automation.
Custom integration. For requirements that connectors do not cover, including multi-store scenarios, custom objects, or specific workflow triggers, Starcodia builds custom solutions using the HubSpot and Shopify APIs.
HubSpot integration scenarios
CRM and marketing requirements vary by business model. Here are patterns Starcodia has configured:
DTC brand with lifecycle marketing. A beauty brand wanted to automate customer lifecycle marketing: welcome series, post-purchase education, replenishment reminders, and win-back for lapsed customers. Starcodia integrated Shopify with HubSpot, configuring customer properties and workflows based on purchase behavior.
B2B manufacturer with sales team. A manufacturer with a B2B wholesale portal needed sales visibility of customer orders and activity. Starcodia integrated Shopify Plus company data with HubSpot accounts, enabling account-based sales workflows and automated notifications when key accounts place orders.
Multi-channel brand. A brand selling through Shopify, retail and wholesale wanted a unified customer view in HubSpot. Starcodia configured integration with proper source tracking so marketing could segment by channel and understand cross-channel behavior.
Results from HubSpot integrations
Starcodia has configured HubSpot integration for Shopify businesses across DTC, B2B and hybrid models.
Well-configured HubSpot integration enables marketing automation that drives revenue: abandoned cart recovery, post-purchase sequences, and personalized campaigns based on purchase history. For B2B, it gives sales teams the customer context they need to build relationships.
For Salesforce-based organizations, see also Salesforce Shopify integration.
Speak with Starcodia about HubSpot integration
If you use HubSpot and want to integrate with Shopify for unified customer data and marketing automation, Starcodia can recommend the right approach and configure the integration for your workflows.
Share your current HubSpot setup, marketing goals, and whether you have B2B sales requirements, and the team will outline a practical approach.
Discuss HubSpot integration