Migration Guides

What Breaks During Shopify Migrations
The Predictable Failures of Platform Migration Migration problems are surprisingly consistent across projects. The same issues surface whether you are migrating from Magento, WooCommerce, BigCommerce, or a custom platform. Knowing what breaks allows you to test specifically for these issues before launch. This article catalogs common failure points so you can prevent them rather than discover them in production. Integration Failures Integrations break most frequently because they are often complex, customized, and dependent on platform-specific APIs. ERP and inventory systems Your ERP integration was built for your old platform's data... Read more...
How to Prepare Redirects for a Platform Migration
Why Redirects Determine Migration Success URL redirects are the bridge between your old site and new site. They tell search engines and users where content moved. Without proper redirects, you lose organic traffic, break external links, and frustrate customers who bookmarked pages. Redirect planning should start early in migration projects, not as an afterthought before launch. Building Your Redirect Inventory Before creating redirects, document every URL that needs one. Sources of URLs to redirect Search Console: Export pages with impressions and clicks. These URLs rank and should not break. Analytics:... Read more...
Mapping Variants and Options Before a Shopify Migration
Understanding Shopify's Product Architecture Shopify's product and variant structure differs from platforms like Magento, WooCommerce, or BigCommerce. Understanding these differences before migration prevents mid-project restructuring that delays timelines and increases costs. The core constraints are simple: 3 options maximum, 100 variants maximum. The implications for complex catalogs are significant. Shopify's Variant Model In Shopify, a product can have up to 3 options. Each option has values. Variants are the combinations of option values. Example: A t-shirt with Size (S, M, L, XL) and Color (Red, Blue, Black) creates 12 variants... Read more...
When to Replace Magento with Shopify
Evaluating the Magento to Shopify Decision Magento migrations to Shopify have accelerated since Adobe's acquisition and subsequent focus on the enterprise tier. Brands running Magento Open Source or older Magento versions face mounting technical debt, security concerns, and diminishing developer availability. But migration is expensive and disruptive. The decision should be based on concrete analysis, not platform trends. Signs Magento Is Becoming a Liability Certain patterns indicate that staying on Magento costs more than migrating away. Escalating maintenance costs Magento requires ongoing hosting, security patches, and performance tuning. If your... Read more...
Product Data Pitfalls That Slow Down Shopify Migrations
Why Product Data Becomes the Migration Bottleneck Most migration delays trace back to product data problems. Teams underestimate how messy their catalog has become over years of ad hoc updates, inconsistent processes, and platform-specific workarounds. When that data hits Shopify's structure, mismatches surface. Cleaning data before migration is faster, cheaper, and less risky than fixing it after. This article covers the common pitfalls and how to avoid them. Variant and Option Limits Shopify has firm limits on product structure: Maximum 3 options per product (e.g., Size, Color, Material) Maximum 100... Read more...
How to Migrate to Shopify Without Losing SEO Rankings
Why SEO Rankings Drop After Platform Migrations Organic traffic loss after migration is not inevitable. It happens because teams treat SEO as an afterthought rather than a core workstream. The fixes are straightforward but require early planning and disciplined execution. Most ranking drops trace back to a small set of preventable mistakes: missing redirects, changed URLs without mapping, lost metadata, and crawl issues during the transition. Address these systematically and your traffic survives intact. The Redirect Foundation Redirects are the single most important technical element of any migration. Every URL... Read more...
The Complete Shopify Migration Checklist for Ecommerce Teams
Why Most Platform Migrations Fail Platform migrations fail for predictable reasons. Data gets lost in translation. URLs change without redirects. Integrations break on day one. Teams discover gaps only after launch when fixing them costs more and customers notice. This checklist covers the critical phases of a Shopify migration, from early scoping through post-launch monitoring. It applies whether you are moving from Magento, WooCommerce, BigCommerce, or a legacy custom platform. Phase 1: Discovery and Scoping Before committing to timelines, document what you actually have. Most teams underestimate the complexity of... Read more...